SMM

Social media marketing is the use of social media platforms and websites to promote a product or service.

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media the platforms on which users build social networks  and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built  data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

Why Is Social Media Marketing So Powerful?

The power of social media marketing (SMM) is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.

SMM Action Plan: The more targeted your social media marketing (SMM) strategy is, the more effective it will be. Hootsuite, a leading software provider in the social media management space, recommends the following action plan to build an SMM campaign that has an execution framework as well as performance metrics:

• Align SMM goals to clear business objectives
• Learn your target customer (age, location, income, job title, industry, interests)
• Conduct a competitive analysis on your competition (successes and failures)
• Audit your current SMM (successes and failures)
• Create a calendar for SMM content delivery
• Create best-in-class content
• Track performance and adjust SMM strategy as needed