Logo Design

Logo design is the process of designing a logo. Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization.

Logos serve to represent a given organization or company through a visual image that can be easily understood and recognized. A logo generally involves symbols, stylized text or both. Logos are often created by a graphic artist in consultation with a company and marketing experts.

Characteristics of a Great Logo

• Simple. Simple logos are the ones people can recognize as soon as they see them. ...
• Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.
• Memorable / Impactful. A great logo should be impactful. ...
• Versatile. ...
• Relevant.